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Open Home Tips for Sellers That Turn Visitors Into Offers

Thirty people walk through your house on Saturday, the agent says the feedback is "positive", and by Wednesday there is not one offer. The problem is rarely the house itself.

Bright tidy living room with open curtains and a printed floor plan on the dining table before an open home

Thirty people walk through your house on Saturday, the agent says the feedback is "positive", and by Wednesday there is not one offer. The problem is rarely the house itself. These open home tips for sellers focus on the 30 minutes that decide whether a browser turns into a buyer, and on the preparation that happens in the week before.

I have run and attended several hundred open homes over two decades of selling, from small units to family houses at auction. The same handful of details separates the inspections that produce offers from the ones that produce polite nods.

The week before: open home tips for sellers that start early

Most of the work is done before anyone arrives. Start seven days out so nothing is rushed.

  1. Fix the first ten metres. Buyers decide a lot between the footpath and the front door. Clean the letterbox, replace a cracked house number, and put a new doormat down. Budget around 80 dollars for the whole entry.
  2. Clear one third of every cupboard. People open them. A wardrobe stuffed to the rails says the house lacks storage, even when it does not.
  3. Swap every dead or yellow bulb. Use the same colour temperature throughout, ideally 3000K warm white in living areas. A mix of cool and warm bulbs makes rooms look patchy in photos and in person.
  4. Deal with smells. Wash dog bedding, empty bins the night before, and avoid frying anything for two days. Strong air fresheners make buyers wonder what you are hiding.
  5. Finish small repairs. Sticking doors, a dripping tap and a loose towel rail cost little to fix and remove easy objections. Our list of what to fix before listing a home for sale covers the priorities in more detail.

On the day: what buyers notice in 30 minutes

A typical open home runs for 30 minutes. A serious buyer spends 8 to 15 of those inside, and they form a view in the first two rooms.

  • Temperature. Aim for 20 to 22 degrees Celsius. A cold house in winter feels damp, and a hot one in summer makes people rush out.
  • Light. Open every blind and curtain, then turn on every light anyway, including lamps and the rangehood light. Dark corners look smaller.
  • Sound. Turn off the television and any music. Buyers want to hear how quiet the street is. If there is road noise, do not try to mask it; they will come back on a weekday and hear it anyway.
  • Clear surfaces. Kitchen benches should hold no more than three items. Bathroom vanities should hold none.
  • Paperwork on the table. Have printed copies of council rates, water rates, strata levies if relevant, and a floor plan. Buyers who take a document home are more likely to come back.

Where should the seller be?

Not at home. Go for a walk, take the kids to the park, and leave the pets with a friend. Buyers will not open the pantry or talk honestly with their partner while the owner hovers. Even sitting in the car outside is noticed, so go at least a street away.

Why fresh flowers and baking bread do not sell houses

The most repeated open home advice is about props: bake cookies, brew coffee, put fresh flowers in every room. I think sellers spend far too much energy here.

Buyers are not fooled by the smell of bread. What they actually notice is clutter, light, repairs and flow. In my experience, an extra 200 dollars spent on flowers and styling props has never moved a sale price, while the same 200 dollars spent on a handyman to fix doors, re-silicone a shower and patch nail holes regularly does. One vase in the entry is fine. Turning the house into a display home with rented cushions and fake fruit often reads as staged and makes buyers look harder for the catch.

If you want to spend money, spend it on the agent's photography and on genuine repairs. Then let the house be clean, bright and quiet.

Working with your agent on the inspection

A good agent does far more at an open home than open the door. Agree in advance on how they will handle it, and ask these questions when you choose a selling agent:

Question for the agentWhat a good answer sounds like
Who attends with you?A second person for busy inspections, so no room is unattended
How do you record visitors?Names and phone numbers for every group, with follow-up within 24 hours
What feedback will I get?Specific comments and price indications, not just "positive"
How many opens before we review?Usually three to four, then a frank conversation about price

Ask for the feedback in writing by Monday night. If several buyers mention the same issue, such as a small second bedroom or a busy road, you learn more from that than from the attendance number. Thirty groups with no second inspections usually means the asking price is out of step with the market, not that the open home went badly.

Security and the practical details

Open homes are a known opportunity for opportunistic theft. Lock away jewellery, cash, prescription medicines, passports and small electronics. Remove family photos with children's names and school uniforms on display. Put house keys and spare car keys out of sight.

If you are selling a house with tenants in place, the rules are stricter. Tenants usually need written notice, often 48 hours or more depending on your state, and a limited number of inspections per week. Agree the times with them early and consider a rent reduction in exchange for keeping the place tidy.

Finally, think about timing. Saturday mornings between 10 and 12 draw the largest crowds, but a 30 minute midweek twilight open at 5.30pm often attracts working couples who are more serious and less rushed. Many agents now run one of each.

Put these open home tips for sellers into practice and the inspection becomes what it should be: a calm, clean, well lit look at the real house, with a clear path from the front door to an offer.

Frequently asked questions

How many open homes does it take to sell a house?

In a steady market, most homes sell within three to five open inspections. If you reach the fourth weekend with no second viewings or offers, the price or presentation needs a review with your agent rather than more opens.

Should I be home during an open house?

No. Buyers relax and look properly only when the owner is absent. Leave at least 15 minutes before the start and stay away until the agent confirms everyone has left.

What day is best for an open home?

Saturday morning attracts the most visitors, while a weekday evening open often brings fewer but more serious buyers. Running both in the first week gives the widest reach and helps you compare interest.

TL
Thaddeus Lorne

Thaddeus worked as a sales agent for twelve years and called more than three hundred auctions before he moved to writing about them.

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